Digital Marketing Specialist: Most common job interview questions and answers examples

Question 1: How are you going to draw the attention of more potential buyers for the products via social media channels?

To attract potential customers by using social media, I’m going to develop more useful content of the products that served customer’s needs. The content should be designed as a nice photo, video clips, or can be displayed as a minigame to get interaction from customers, in addition, I’ll try to ensure responding to comments, messages in a timely manner. Ads might be used to boost posts to potential customers during this campaign to support the viral content.

Question 2: What do you know about remarketing and which tools could help you launch a remarketing campaign?

Remarketing is defined as a targeted marketing strategy assisting to easily reach out to people who visited or interacted with the website but didn’t make any purchase or there is a cross-sell, up-sell campaign to existing users. Tools could be used for remarketing campaign are Google Ads or Facebook Ads,

Question 3: Can you describe one of your most successful campaigns?

My most successful campaign in the early of this year when I worked with a client that required a complete marketing funnel to sell a new product with many tools, such as: landing page, Facebook Ads, Google Ads, Google Shopping, Google Dynamic Remarketing…. I worked with the team and managed every part of the project. In the end, we reached the revenue goal by 150%, which caused the client to hire my marketing agency for its next digital marketing projects.

Question 4: What is the biggest challenge for digital marketers today?

In my opinion, the biggest challenge for digital marketers is making great results in an ever more crowded marketplace. To continue to be competitive in the market, I think digital marketers need to dedicate working time to explore new trends and experimenting with new techniques, change to innovative approaching methods to attract and retain customers.

Question 5: How do you make something go viral?

It’s sometimes difficult to know what exactly will go viral. Viral contents are seemingly random, but there are certain elements of a content that can give it a greater chance of going viral. Contents should be matched with insights of target audience interms of image, word choice, tone of message, etc. Content on social media should be short and straight to the point. Timing is also very important. In case of video on social media, audiences only need 8 seconds to decide whether they shouId keep watching or just pass it. That why I would focus on making those very first seconds highly appealing to capture the viewers’ attention. Sharing time should be relevant both for the content and for online time to digest content. Sharing the content with KOLs or influential members of the blogging or media communities can help too.